How To Write An Inspired Creative Brief: 2nd edition
Howard Ibach
9780692425763
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A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.
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ISBN:
9780692425763
Dimensions (WxH):
5.98 x 9.02
Publisher:
Howard Ibach
Publication Date:
June 09, 2015
